Our Brand & Mission
our Vision
To be the driving force behind a smarter, more efficient, and sustainable future for the rail industry.
core values
eXPERTISE
Flexibility
SUSTAINABLITY
INTEgrity
Diversity
innovation
our mission
Revolutionising rail with smart IoT and AI solutions that boost efficiency, safety, and sustainability.
fonts
Headlines
Sony Sketch EF
Regular
- All Caps
- Kerning Optical
- Leading 80-90% font size
SONY SKETCH EF REGULAR is our leading font.
SubHeadings
Geologica
Bold
- Sentence Case
- Kerning Optical
- Tracking 2
- Leading 120% font size
Geologica IS
our leading font FOR SUBHEADINGS.
our leading font FOR SUBHEADINGS.
Paragraphs
Geologica
Light
- Sentence Case
- Kerning Optical
- Tracking 2
- Leading 130%-150% font size
Geologica is our secondary font. We use extra light for our body copy and paragraphs. On body copy and paragraphs, Geologica Bold can be used to highlight certain words or phrases. There are some recommendations about the use of kerning, tracking and leading.
coloUrs
primary colours
RGB: 0 191 99 1
Pantone: 7481 C
C: 100 M: 0 Y: 48 K: 25
#00BF63
RGB: 249 244 227 1
Pantone: 663 C
C: 0 M: 2 Y: 9 K: 2
#F9F4E3
RGB: 56 66 70 1
Pantone: 446 C
C: 20 M: 6 Y: 0 K: 73
#384246
RGB: 56 66 70 1
Pantone: 446 C
C: 20 M: 6 Y: 0 K: 73
#384246
RGB: 56 66 70 1
Pantone: 446 C
C: 20 M: 6 Y: 0 K: 73
#384246
secondary colours
RGB: 1 36 34 1
Pantone: 5463 C
C: 97 M: 0 Y: 6 K: 86
#012422
RGB: 242 214 66 1
Pantone: 114 C
C: 0 M: 12 Y: 73 K: 5
#F2D642
RGB: 155 81 224 1
Pantone: 265 C
C: 31 M: 64 Y: 0 K: 12
#9B51E0
logo guide lines
logo clearance
To ensure readability there should always be a minimum amount of clear space around the logo.
Logo Best practices
Our logo is very flexible, but there are some things that don't work with our logo.
- Do not Change the logo layout
- Do not Stretch or squeeze the logo
- Do not Change the typography on the logo
- Do not Add a drop shadow to the logo
- Do not Rotate the logo
- Do not Change the colours on the logo
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documents
business cards
Presentations
eYYA PPT
